Dear Fellow Vermonter,
In 1983, entrepreneur and environmentalist Will Raap cofounded a catalog, mail-order business in Vermont to get farmers and gardeners the tools they need to grow food, nurture beautiful plants, and steward the land. Since then, Vermont’s own Gardener’s Supply Company has become well-known in our state’s agricultural community and beyond – with locations in Vermont, as well as New Hampshire and Massachusetts.
But what you might not know is that Will’s dedication was not just about the products he sold, but to the people who worked for him. In 1986, just three years after founding Gardener’s Supply, Will moved to establish the company as an Employee Stock Ownership Plan to give every employee at Gardener’s Supply the opportunity to share in profits and have a stake in the company for which they work. In 2009, they realized a huge achievement: 100% employee-ownership. Will passed away in 2022, but his immense commitment to his fellow workers, to the land, and to our communities, lives on today.
We went behind the scenes at Gardener’s Supply to hear about their move toward employee ownership. I hope you will take a moment to watch the video and hear what they had to say.
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